The golden decade of rapid development of China's auto industry has passed. The auto industry is facing unprecedented challenges during the entire period from the climax to the slowdown in growth. In this situation, the emergence of Internet+ has brought new possibilities for the entire automotive industry. From production to marketing, from products to services, the Internet has penetrated into all aspects of the industry. More Internet companies have set foot in the automotive industry, using the Internet as a carrier to connect users. The integrated development of the Internet + automobile industry has a broader space.
Tencent Automotive, to build industrial automotive connectors
In addition to the in-depth industry of automobiles, now it is more about the marketing of automobiles on the Internet, and the concept of automobile e-commerce has gradually surfaced. "Internet car companies help more users buy the cars they want, get discounts, and get benefits. They also help more car companies' customers find their precise users, play the role of precise connectors, and bring value to users. This is what Tencent Automobile hopes to achieve."
Automotive connector
With the advent of the Internet + era, "Internet + car" will surely become the general trend of the future development of the automotive industry. Tencent Auto is an important part of Tencent’s “Internet +” ecosystem layout. For this reason, Wang Qiufeng said on the forum that the general trend of “Internet +” strategy is more of an effective connector, which will affect the future of the entire automotive industry. It will have an important impact, giving the automobile industry a broad space for reform and integration development.
Tencent started with social products and services, has a large number of users, including unique big data functions, which can allow car buyers to have more communication and interaction. Tencent's genes are to use big data platforms to present accurate user portraits. Social communication connects a large number of users and reaches accurate users.
Zhilian car market, realize you and me share.
Automotive connector
On the forum, when talking about the Zhilian Auto Market plan released by Tencent Auto not long ago, Wang Qiufeng said: “The plan will focus on the needs of users and industry customers, and focus on'creating reasons for users to buy and increasing opportunities for car companies to acquire customers.' For the direction, create scenarios and content on WeChat and mobile QQ and other portals, accelerate the self-change from a pure information platform to a service platform that connects car users and industry customers, and build an e-commerce platform "Tencent" on the PC and mobile terminals. 'Auto Mall', develop a variety of'sale-buy' scenarios, link users and car companies, and bring practical benefits to everyone.
The details will be carried out from the following aspects:
1. Vertical operation provides services for Tencent's full platform users:
2. Big data analysis to achieve a targeted user reach:
3. Car e-commerce platform, convert car users:
4. Leverage the WeChat platform to meet users' mobile car purchase needs and build a WeChat car purchase ecosystem:
5. Open up extended services and integrate loans, wealth management, insurance, etc. into the closed loop of the user ecology:
6. Wealth management-style pre-sale model, which makes a perfect contribution to car purchase:
7. The various services of the Tencent platform connect Internet users across China:
As an advocate of the Internet + era, Tencent Auto will connect all parties in the entire industry chain with wisdom to build a big automotive market for everyone.